HIFEN Studios produced a 40-second hero film featuring Alphonso Davies, where a reporter challenges him to prove his speed against an Amazon Prime Same-Day delivery driver. The playful race ends with the driver arriving first, delivering a fun twist that reinforces Prime’s promise of unbeatable speed.

HIFEN Studios produced the hero film, photography, and launch campaign for City’s new interactive fourth kit, embedded with an NFC chip unlocking exclusive digital content. The work rolled out across Manchester through a live event and out-of-home takeover.

A short film uncovering Fulham’s Calvin Bassey’s story and the vital role youth centres played in shaping his journey highlighting the community roots behind his rise.

We were asked by Millwall to capture the true spirit of the club, its underdog mentality, unity, and togetherness and create something that lived beyond a single kit drop. We launched with a hero film and four supporting documentaries, each telling the stories of the people, places, and passion that make Millwall what it is.

Our latest film with VanMoof follows Brighton manager Fabian Hürzeler on his morning ride to the stadium, weaving through quiet streets, sea air, and still moments before matchday intensity hits. A story about focus, freedom, and finding calm in motion.

We produced the launch film announcing Kai Havertz as the new face of Volvic. Following Antoine Dupont and Natasha Hunt, the campaign celebrates athletes who embody passion, resilience, and the drive to be their best. Working with Danone and Volvic, we told a story of willpower, confidence, and determination that inspires a healthy, active lifestyle.

We produced photography for PUMA’s Autumn/Winter collection using cricketer Virat Kohli. The images from the 7 different looks were used across out of home, in-store, brand and athlete channels throughout the season.

A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23

A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23

HIFEN studios worked with Lyle & Scott to produce a video for their Kits For All grassroots football initiative. Services included ideation, full production and post

Overall the brief was simple from EA Sports, to produce social assets showing the Pro Clubs game mode for what it is, fun.

 To bring this to life we coordinated two shoots simultaneously, capturing talent playing against each other online in real time. Before then diving into post-production having 14 camera’s over the two shoots that then had to be synced to the gameplay & reactions. A great production sitting on both Man City and Tottenham Hotspurs social channels

A 9-part documentary on athlete Hector Bellerin’s recovery from a ACL injury. We intimately captured Hector for 2 years as he went through the hardest moment in his career. The documentary was released on YouTube with the sole purpose to uncover the real journey athletes go through

An art film documenting the collaboration of designer, Guillermo Andrade and Arsenal FC to design the clubs pre match suits. The film represents the inspirational story of a friendship which has driven two contrasting industry leaders to collaborate and quite literally change the game. The film was produced over 2 years and required our crew to travel EU and the US to capture brainstorming, suit making and delivering the product in full.

Our team was responsible for launching the next-generation of muscle recovery and wellness hardware with a range of social assets, including a video and graphics. As well as launching the product we now support on producing 24/7 content for the client

To mark mental health week we created multiple assets for PUMA, CALM and EA Sports which was all about speaking out and raising awareness around the damming truth that over 125 lives are lost to suicide each week, something we should all be aware of. Through scripting, set design & careful shot selection we were able to deliver a emotive piece to make a difference.

For the launch of KidSuper’s Limited Edition PUMA Kings, we were tasked with developing a creative concept and activation. PUMA was able to sell out the boots in the first weekend following the launch of our art film for their social channels and photography used for e-commerce and instore use.

How to promote a eSports tournament promoting the chance to win a golden subway sandwich trophy? Create a film showing influencers building the trophy. We created a fictional social asset using 4 influencer’s in a real life forge to drive sign ups to the tournament.

We worked closely with Athlete Kai Harvertz on his initiative to pledge £171,500 to help the 4,000 people who were left in emergency accommodation after torrential rain hit North Rhine-Westphalia. Through scripting and clever use of location we got Kai’s messaging through with a social asset that was amplified across Kai’s, 11teamsports, Nike, Charity stars and Red Cross Germany channels. The project hit 25m social reach, 100m press reach and 87 clippings

Our role on this project involved activating the project for EA Sports & Athlete Hector Bellerin becoming Creative Director for EA Sports Volta. Working across the full activation process, we decided to make a film about the process while also drawing attention to social causes.

In an effort to launch PUMA’s return to the running shoe market, we partnered with PUMA and CALM to tell real-life stories around the UK exploring how running helps people deal with mental illness. Off camera, we had to plan and prepare questions to make our subjects feel comfortable and kept a small, tight-knit crew To maintain the intimacy of the film

Football for Peace partnered with StockX to launch a ‘Campaign for a Cause’ supporting grassroots football clubs affected by the COVID-19 pandemic across the globe. We successfully pitched in 4 films telling the real life story of how COVID has effected grassroots football. Utilising our network around Europe we were able to assemble 4/5 person crews to tell these stories.