HIFEN Studios developed and produced the launch film for Domino’s FIFA World Cup 2026 campaign, introducing the ‘Shirtiette, a football shirt made entirely from serviette material. Created in collaboration with director Max Ward, the comedy spot brought Domino’s unmistakable humour into the heart of football culture.

HIFEN Studios produced a suite of film and photography assets for the Canadian Red Cross, featuring tennis star and brand ambassador Leylah Fernandez. Created as part of a multi-year campaign, the work supports the organisation’s long-term strategy to grow its community of monthly donors.

HIFEN Studios produced a multi-market, social-first campaign for Marriott Bonvoy and Visa, bringing their FIFA World Cup 2026 partnership to life through creator-led stories built around travel, football and the fan experience.

HIFEN Studios produced *Watch & Wash*, a film and photography campaign for E.ON Next that transformed late-night football into a smart energy moment. Rolled out across PR and social, the campaign channelled the nation’s passion for football to inspire a simple shift in energy use.

HIFEN Studios produced an integrated suite of film and photography assets to launch the latest PUMA FUTURE 9 pack ahead of the World Cup, starring Germany international Kai Havertz. The campaign was delivered across social and out-of-home platforms.

HIFEN Studios developed and produced a suite of social-first assets to promote EA SPORTS Team of the Season. At the heart of the campaign was *Who’s EA’s Mystery Blue?* A content format challenging players to identify their teammates through a series of clues.

HIFEN Studios produced the photography and film behind Declan Rice’s official unveiling as a Cadbury brand ambassador. Bringing together one of football’s biggest names with one of Britain’s most iconic brands.

HIFEN Studios produced a 40-second hero film featuring Alphonso Davies, where a reporter challenges him to prove his speed against an Amazon Prime Same-Day delivery driver. The playful race ends with the driver arriving first, delivering a fun twist that reinforces Prime’s promise of unbeatable speed.

HIFEN Studios produced the hero film, photography, and launch campaign for City’s new interactive fourth kit, embedded with an NFC chip unlocking exclusive digital content. The work rolled out across Manchester through a live event and out-of-home takeover.

A short film uncovering Fulham’s Calvin Bassey’s story and the vital role youth centres played in shaping his journey highlighting the community roots behind his rise.

We were asked by Millwall to capture the true spirit of the club, its underdog mentality, unity, and togetherness and create something that lived beyond a single kit drop. We launched with a hero film and four supporting documentaries, each telling the stories of the people, places, and passion that make Millwall what it is.

Our latest film with VanMoof follows Brighton manager Fabian Hürzeler on his morning ride to the stadium, weaving through quiet streets, sea air, and still moments before matchday intensity hits. A story about focus, freedom, and finding calm in motion.

We produced the launch film announcing Kai Havertz as the new face of Volvic. Following Antoine Dupont and Natasha Hunt, the campaign celebrates athletes who embody passion, resilience, and the drive to be their best. Working with Danone and Volvic, we told a story of willpower, confidence, and determination that inspires a healthy, active lifestyle.

We produced photography for PUMA’s Autumn/Winter collection using cricketer Virat Kohli. The images from the 7 different looks were used across out of home, in-store, brand and athlete channels throughout the season.

A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23

A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23

HIFEN studios worked with Lyle & Scott to produce a video for their Kits For All grassroots football initiative. Services included ideation, full production and post

Overall the brief was simple from EA Sports, to produce social assets showing the Pro Clubs game mode for what it is, fun.

 To bring this to life we coordinated two shoots simultaneously, capturing talent playing against each other online in real time. Before then diving into post-production having 14 camera’s over the two shoots that then had to be synced to the gameplay & reactions. A great production sitting on both Man City and Tottenham Hotspurs social channels

A 9-part documentary on athlete Hector Bellerin’s recovery from a ACL injury. We intimately captured Hector for 2 years as he went through the hardest moment in his career. The documentary was released on YouTube with the sole purpose to uncover the real journey athletes go through

An art film documenting the collaboration of designer, Guillermo Andrade and Arsenal FC to design the clubs pre match suits. The film represents the inspirational story of a friendship which has driven two contrasting industry leaders to collaborate and quite literally change the game. The film was produced over 2 years and required our crew to travel EU and the US to capture brainstorming, suit making and delivering the product in full.

Our team was responsible for launching the next-generation of muscle recovery and wellness hardware with a range of social assets, including a video and graphics. As well as launching the product we now support on producing 24/7 content for the client

To mark mental health week we created multiple assets for PUMA, CALM and EA Sports which was all about speaking out and raising awareness around the damming truth that over 125 lives are lost to suicide each week, something we should all be aware of. Through scripting, set design & careful shot selection we were able to deliver a emotive piece to make a difference.

For the launch of KidSuper’s Limited Edition PUMA Kings, we were tasked with developing a creative concept and activation. PUMA was able to sell out the boots in the first weekend following the launch of our art film for their social channels and photography used for e-commerce and instore use.

How to promote a eSports tournament promoting the chance to win a golden subway sandwich trophy? Create a film showing influencers building the trophy. We created a fictional social asset using 4 influencer’s in a real life forge to drive sign ups to the tournament.