Sports Production Agency

THE creative agency with a brand led MENTALITY

We see there is more to creative than beautiful films and imagery but what is the science and purpose behind the art? What as a brand are you trying to solve? Remember, it’s not about what you create it’s about why you are creating it.

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Lyle & Scott | Community Clubs
Client: Lyle Scott
- Creative Concept
- Direction
- Production
- Talent Management
PUMA | AW23 Collection | Virat Kohli
Client: PUMA
- Creative Concept
- Direction
- Production
- Talent Management
We produced photography for PUMA’s Autumn/Winter collection using cricketer Virat Kohli. The images from the 7 different looks were used across out of home, in-store, brand and athlete channels throughout the season.
EAFC 24 | Alisha Lehmann: Be Brave
Client: EA Sports
- Creative Concept
- Direction
- Production
- Talent Management
A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23
AMG Uncovered | Kai Havertz
Client: AMG Mercedes
- Creative Concept
- Direction
- Production
- Talent Management
A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23
EA F1 23: Creator Series
Client: EA Sports
- Direction
- Production
A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23
OPERA GX: Bury Boring
Client: OPERA GX
- Direction
- Production
In a two-day production, we delivered the chaotic story over three locations with director Dan French. This story follows Eric Andre on a mission to bury everything boring in the world, and to promote a new way to not be boring. Opera GX. We had 97 people working on the production over 4 weeks, which resulted in 450,000 views in 7 days.
PUMA: Kai Havertz
Client: PUMA
- Creative Concept
- Direction
- Production
PUMA announces Kai Havertz as their latest global ambassador. A HIFEN Studios production, from ideation to post and photography – for OOH and digitally across websites, emails, and social media.
McDonalds: Jude Bellingham
Client: McDonalds
- Creative Concept
- Direction
- Production
HIFEN Studios, end to end production. From Ideation to post. Bellingham has joined McDonald’s Fun Football as an ambassador – a programme that provides free, inclusive football coaching for children aged five to 11 across more than 1,500 locations in the UK.
FIFA 23: Alisha Lehmann
Client: EA Sports
- Creative Concept
- Direction
- Production
Producing video assets for both Alisha and EA channels to promote her own kit going in FIFA 23. Produced by the in-house team at HIFEN Studios
Lyle & Scott: Kits For Clubs
Client: Lyle & Scott
- Creative Concept
- Direction
- Production
- Talent Management
HIFEN studios worked with Lyle & Scott to produce a video for their Kits For All grassroots football initiative. Services included ideation, full production and post
Crocs: Reece James
Client: Crocs
- Creative Concept
- Direction
- Production
Producing both video and photography assets to launch Croc’s ambassador Reece James. The project was delivered all house at HIFEN Studios.
Capri Sun: Kai Havertz
Client: Capri Sun
- Creative Concept
- Direction
- Production
We were selected by Capri Sun as their production agency to produce a social asset announcing German star Kai Havertz as brand ambassador. All aspects of the project were handled by HIFEN studios from ideation to completion.
GOLF x Hector Bellerin
Client: GOLF
- Creative Concept
- Production
HIFEN Studios co-produced American streetwear brand GOLF’s first venture into football, we worked closely with the GOLF team and assembled a crew in Barcelona to bring the collaboration to life.
424 x Arsenal. A short-film into the journey.
Client: 424, Arsenal
- Creative Concept
- Direction
- Production
- Talent Management
An art film documenting the collaboration of designer, Guillermo Andrade and Arsenal FC to design the clubs pre match suits. The film represents the inspirational story of a friendship which has driven two contrasting industry leaders to collaborate and quite literally change the game. The film was produced over 2 years and required our crew to travel EU and the US to capture brainstorming, suit making and delivering the product in full.
PUMA x KidSuper
Client: PUMA
- Creative Concept
- Direction
- Production
- Talent Management
For the launch of KidSuper’s Limited Edition PUMA Kings, we were tasked with developing a creative concept and activation. PUMA was able to sell out the boots in the first weekend following the launch of our art film for their social channels and photography used for e-commerce and instore use.
Skepta: Ignorance is Bliss tour
Client: Skepta
- Production
A five-person crew worked on capturing Skepta’s live performance. In close collaboration with Skepta’s management team, we developed a direction that captured the unique energy of his live shows.
Lionesses Euro 2022 Squad Announcement
Client: 160/90, FA
- Production
Produced 10 bespoke social assets for talent around the launch of the Lionesses EURO 2022 squad announcement.