Creativity Driven by Business Purpose

THE creative agency with a brand led MENTALITY

We see there is more to creative than beautiful films and imagery but what is the science and purpose behind the art? What as a brand are you trying to solve? Remember, it’s not about what you create it’s about why you are creating it.

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Capri Sun: Kai Havertz
Client: Capri Sun
- Creative Concept
- Direction
- Production
We were selected by Capri Sun as their production agency to produce a social asset announcing German star Kai Havertz as brand ambassador. All aspects of the project were handled by HIFEN studios from ideation to completion.
GOLF x Hector Bellerin
Client: GOLF
- Creative Concept
- Production
We co-produced American streetwear brand GOLF’s first venture into football, we worked closely with the GOLF team and assembled a crew in Barcelona to bring the collaboration to life.
424 x Arsenal. A short-film into the journey.
Client: 424, Arsenal
- Creative Concept
- Direction
- Production
- Talent Management
An art film documenting the collaboration of designer, Guillermo Andrade and Arsenal FC to design the clubs pre match suits. The film represents the inspirational story of a friendship which has driven two contrasting industry leaders to collaborate and quite literally change the game. The film was produced over 2 years and required our crew to travel EU and the US to capture brainstorming, suit making and delivering the product in full.
PUMA x KidSuper
Client: PUMA
- Creative Concept
- Direction
- Production
- Talent Management
For the launch of KidSuper’s Limited Edition PUMA Kings, we were tasked with developing a creative concept and activation. PUMA was able to sell out the boots in the first weekend following the launch of our art film for their social channels and photography used for e-commerce and instore use.
Skepta: Ignorance is Bliss tour
Client: Skepta
- Production
A five-person crew worked on capturing Skepta’s live performance. In close collaboration with Skepta’s management team, we developed a direction that captured the unique energy of his live shows.
Lionesses Euro 2022 Squad Announcement
Client: 160/90, FA
- Production
Produced 10 bespoke social assets for talent around the launch of the Lionesses EURO 2022 squad announcement.

THE creative agency with a brand led MENTALITY

Capri Sun: Kai Havertz

GOLF x Hector Bellerin

424 x Arsenal. A short-film into the journey.

PUMA x KidSuper

Skepta: Ignorance is Bliss tour

Lionesses Euro 2022 Squad Announcement