HIFEN Studios produced a 40-second hero film featuring Alphonso Davies, where a reporter challenges him to prove his speed against an Amazon Prime Same-Day delivery driver. The playful race ends with the driver arriving first, delivering a fun twist that reinforces Prime’s promise of unbeatable speed.

HIFEN Studios produced the hero film, photography, and launch campaign for City’s new interactive fourth kit, embedded with an NFC chip unlocking exclusive digital content. The work rolled out across Manchester through a live event and out-of-home takeover.

A short film uncovering Fulham’s Calvin Bassey’s story and the vital role youth centres played in shaping his journey highlighting the community roots behind his rise.

We were asked by Millwall to capture the true spirit of the club, its underdog mentality, unity, and togetherness and create something that lived beyond a single kit drop. We launched with a hero film and four supporting documentaries, each telling the stories of the people, places, and passion that make Millwall what it is.

We produced the launch film announcing Kai Havertz as the new face of Volvic. Following Antoine Dupont and Natasha Hunt, the campaign celebrates athletes who embody passion, resilience, and the drive to be their best. Working with Danone and Volvic, we told a story of willpower, confidence, and determination that inspires a healthy, active lifestyle.

We produced photography for PUMA’s Autumn/Winter collection using cricketer Virat Kohli. The images from the 7 different looks were used across out of home, in-store, brand and athlete channels throughout the season.

A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23

A content series following Yung Filly around the world on the F1 tour as he challenges different personalities to F1® 23

HIFEN studios worked with Lyle & Scott to produce a video for their Kits For All grassroots football initiative. Services included ideation, full production and post

An art film documenting the collaboration of designer, Guillermo Andrade and Arsenal FC to design the clubs pre match suits. The film represents the inspirational story of a friendship which has driven two contrasting industry leaders to collaborate and quite literally change the game. The film was produced over 2 years and required our crew to travel EU and the US to capture brainstorming, suit making and delivering the product in full.

For the launch of KidSuper’s Limited Edition PUMA Kings, we were tasked with developing a creative concept and activation. PUMA was able to sell out the boots in the first weekend following the launch of our art film for their social channels and photography used for e-commerce and instore use.